The Day After Tomorrow has been given a name. It is has become The Day After Covid-19. When the meteorite struck planet earth and killed the dinosaurs in a short period of time, those little rats, that we now call mammals, were already around.

The same is going to happen right now. We are not going to witness a brand new economy or a brand new customer. We are not going to have to interact with that customer in a brand new way. Every aspect of the post-Covid-19 era was already around, but it had to fight the old normal of old business models that were still making money. People and companies that were locked in fixed patterns did not know how to escape the boxes they created themselves. Nobody likes to kill the old to give birth to the new. Rik predicted the ‘Twilight Twenties’: a decade of in-between zone. He was wrong. The Covid-19 lockdown will be our devastating Twilight Zone. That is what Covid-19 will have done: kill the Old Normal and make way for what was already there. The boxes are gone. The future will be here at full force.

What does it mean for a company? What does it mean for you and me that are in business? The answer is simple and not new at all. More than ever: extreme customer centricity is a must. Connect to many will be easier than ever before and engage individuals will be more important than ever before. Combining both is a matter of survival.

In this keynote, Rik sets the scene and warns leadership to not just freeze a company in a temporary coma, but to act right now and at full force. There never was a better moment to make companies future proof.

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