Business Agility: The New Imperative
For Innovation and Growth
In this keynote, Rik focuses on the importance of agility in business and provides a framework for organisations to adapt and thrive in the face of disruption and change.
It’s hard to know where to begin when rewriting the rule book in the Twilight Twenties. Based on his wealth of experience as a C-level manager at global companies in Red Ocean markets, Rik showcases a number of basic principles in innovation that stand the test of time. He also illustrates how the context in which companies have to innovate has drastically changed. Rik shares his insights into the impact this has had on innovation within companies and how they can continue to blaze a trail.
To do this, Rik provides a few compelling examples including tech pioneers like Jack Ma and companies like Tesla. He scrutinises the good sense and nonsense of old models like Porter’s 5 and explains underlying trends using the Red Queen Theory (Alice in Wonderland) in biology. To conclude, Rik suggests various models that can be used to stay on the cutting edge as well as recommendations that every company can embrace.